Project Case| Hong Kong International Airport Terminal 2 · McDonald’s 3D Immersive Visual Solution

As a global hub airport, Hong Kong International Airport’s Terminal 2 (T2) attracts a massive number of international travelers daily, resulting in significant glare and extremely high foot traffic. McDonald’s sought to move beyond the limitations of traditional light boxes and conventional LED screens to create a highly memorable brand visual landmark. The project required that the original building structure remain intact while quickly capturing the attention of passing travelers in the fast-paced airport environment. This project utilizes the FILMBASE P8-F flexible, glasses-free 3D transparent display, with a total area of 82 square meters, to create an opaque, immersive glasses-free 3D display. It delivers stereoscopic imaging without the need for glasses, establishing a iconic brand focal point within the terminal.

Project Challenges

Challenges Posed by Bright Ambient Light: The airport features extensive natural lighting, resulting in high ambient brightness during the day. Conventional displays are prone to washed-out images and reduced contrast, which diminishes their visual impact.

Limited Installation Conditions: As the terminal is an operational public space, the installation of heavy steel frames is prohibited, and the existing finishes must not be damaged. With a tight construction schedule, disruption to on-site operations must be minimized as much as possible.

High Viewing Experience Standards: Targeting global travelers, the display must deliver a naked-eye 3D effect with clear visuals from long distances and multiple viewing angles, creating a brand-defining photo spot.

Long-term commercial reliability: Airports require equipment to operate continuously for extended periods, demanding products with low failure rates that support localized repairs without the need to completely dismantle the display.

Challenges regarding substrate stability: Long-term operation of large-format displays causes temperature fluctuations. Standard substrates are prone to issues such as shrinkage, circuit breaks, dead pixels, and brightness degradation, placing high demands on the performance of the circuit board substrate.

This project utilizes the FILMBASE P8-F naked-eye 3D Media Film, featuring a pixel pitch of 8.33 mm and a pixel density of 1,440 dots per square meter, to display creative naked-eye 3D content. The product’s base layer utilizes FPC combined with rolled pure copper circuits, delivering the core characteristics of light weight, thin profile, flexibility, and stable operation. The display employs a self-adhesive, tool-free installation process, allowing it to be directly affixed to the mounting substrate. This eliminates the need for heavy steel structures and requires no modifications to the existing building structure, effectively shortening the construction timeline and reducing material and labor costs, making it a perfect fit for retrofitting existing airport spaces.

Key Product Features

Stable imaging in bright environments

With a peak brightness of up to 2,500 cd/m², the display supports intelligent dimming via software-controlled current gain ranging from 0–100%. Even in the bright, naturally lit environments of airports during the day, the naked-eye 3D images feature rich colors and distinct contrast. With an ultra-wide viewing angle of ≥160° both horizontally and vertically, passengers can clearly recognize the brand’s 3D visuals from a distance, regardless of the direction from which they approach.

Powered by FPC substrate, with strong compatibility for large, irregularly shaped displays

FPC substrates are lightweight, thin, and flexible, with a temperature resistance range of −40°C to +55°C. They are resistant to bending and thermal deformation, support cutting and splicing, and are suitable for large-scale, 24/7 commercial projects.

Low power consumption and high reliability, tailored to the operational and maintenance needs of public spaces

With an average power consumption of just 120 W/m² and a maximum power of 350 W/m², it delivers outstanding energy efficiency; it features an IP65 protection rating, a 94V0 fire rating, a pixel defect rate of ≤0.03%, and an expected lifespan of 100,000 hours. The calendered pure copper FPC features low circuit impedance, with screen-wide brightness uniformity of ≤5%. Combined with our proprietary chips and a high-efficiency pure copper heat dissipation structure, this ensures a low equipment failure rate. The system supports localized repairs, allowing faulty modules to be serviced individually without removing the entire screen, thus minimizing disruption to normal terminal operations.

Extensive interfaces + flexible multi-device playback control: Supports multiple video inputs including HDMI, DVI, VGA, and USB, and is compatible with mainstream video formats such as MP4, AVI, and RM; can be remotely accessed and controlled via smartphones, tablets, and computers, allowing brands to remotely replace marketing materials, update 3D creative content, and quickly iterate on promotional themes.

The 82-square-meter P8-F naked-eye 3D transparent display has become the central visual focal point at the McDonald’s restaurant in Terminal 2 of Hong Kong International Airport. Without the need for 3D glasses, vivid, three-dimensional images are presented directly to passengers, creating a striking visual attraction amid the hustle and bustle of the airport and drawing large numbers of travelers to stop and take photos.

The project not only completed a brand image upgrade but also leveraged the airport’s massive foot traffic to convey the brand’s value to global travelers. At the same time, the self-adhesive film installation solution avoided the drawbacks of traditional large screens—such as their bulkiness, heavy load requirements, and damage to existing finishes. By leveraging the underlying hardware advantages of FPC (flexible printed circuit) boards, the project successfully balanced custom shapes, high-definition naked-eye 3D playback, and long-term operational reliability, thereby unifying commercial communication value with architectural aesthetics.