FILMBASE Flying Display Powers the Shenzhen-Milan Twin-City Fashion Week

On July 17, the 2026 Shenzhen·Milan Twin Cities Fashion Week officially kicked off at the Dalang Fashion Town. As a core platform for bilateral fashion industry exchange between China and Italy, this event centers on “Digital and Intelligent Fashion” and “Eastern Expression,” focusing on the cross-industry integration of technology and fashion to provide new pathways for creative exchange, industrial collaboration, and international expansion between the two cities.

The opening show of this grand event featured two FILMBASE Flying displays, each measuring 50 square meters and certified by Guinness World Records. Leveraging our proprietary cutting-edge display technology, we created a high-quality, immersive visual experience for the international runway, redefining the standards for stage visuals at this dual-city fashion extravaganza.

Unparalleled Technical Advantages, Tailored for High-End International Runways

Addressing the specialized needs of high-end fashion settings, FILMBASE’s Flying Display leverage three core advantages—lightweight design, high transparency, and ultra-high definition—to resolve industry pain points associated with traditional large-screen equipment, such as bulkiness, obstructed views, and loss of detail.

With a screen thickness of just 2 mm, combined with a high light transmittance of 95% and lightweight carbon fiber material, the screen achieves an unobstructed, floating visual effect on stage. It does not interfere with the runway flow or the overall visual composition, aligning perfectly with the minimalist design philosophy of international fashion shows. With high-definition display capabilities ranging from 150,000 to 300,000 pixels, it accurately reproduces fabric textures, tailoring details, and design elements, fully showcasing the design quality of high-end fashion and meeting the professional broadcast and presentation standards of top-tier fashion shows.

Dual-Screen Interaction: Forging a Two-Way Dialogue Between Chinese and Italian Fashion

This grand fashion show adopted an innovative “face-to-face” dual-screen format, establishing a cross-regional fashion collaboration between Shenzhen and Milan. One screen showcased contemporary interpretations of Eastern fashion design, while the other displayed Milan’s cutting-edge fashion trends.

The interplay of light and shadow across the dual screens allowed the distinct design philosophies, fashion trends, and industry styles of both cities to collide visually, complementing and coexisting with one another. This not only created an immersive viewing experience but also built an efficient, practical bridge—through digital visualization—for connecting Chinese and Italian designers and facilitating the exchange of resources across the fashion industry chain.

Cross-Industry Technology Implementation Empowers the Fashion Industry’s Digital and Intelligent Upgrade

FILMBASE’s debut represents a mature, cross-industry application of low-altitude display technology in the global fashion landscape. Unlike traditional stage equipment with its limited display capabilities, the Flying Screen offers exceptional adaptability to various settings and can be widely applied to fashion shows, brand launches, industry exhibitions, and the creation of urban fashion IPs.

By breaking through the physical boundaries of traditional performances, the brand has delivered a digital and intelligent visual solution that is replicable, commercializable, and globalizable, continuously driving the fashion industry’s digital, intelligent, and global transformation.

In the future, FILMBASE will continue to deepen its expertise in cutting-edge display technologies and collaborate with global fashion industry resources. With digital technology at its core, it will foster the symbiotic growth of fashion creativity between the two cities and drive China’s scientific and technological innovations to profoundly empower the global fashion ecosystem.